Chessplayers don't like the attention. I was playing at the National
Open in Las Vegas, a million years ago and ESPN was there. However,
chessplayers don't want the cameras inside the playing room, so ESPN
left.

If the time comes when chessplayers will no longer be distracted by the
cameras, then I would say that chess is ready to be advertised.

TV cameras don`t distract majority of players. Only idiots claim that
cameras disturb them.