Polling current members is probably not worth the bother for several
reasons:

(1) Does not provide any help in determining what might attract new
members;

(2) Does not provide any help in determining what might recapture
former members;

(3) Provides little help in determining what new features might
increase appeal of magazine to current members:

(4) May be biased towards a status quo that is not presently working
very well.