Don't bother pollling readers
Another way of saying it is that they're preaching to the choir.
How long before ICC starts its own OTB events?
"Vince Hart" wrote in message
ups.com...
Polling current members is probably not worth the bother for several
reasons:
(1) Does not provide any help in determining what might attract new
members;
(2) Does not provide any help in determining what might recapture
former members;
(3) Provides little help in determining what new features might
increase appeal of magazine to current members:
(4) May be biased towards a status quo that is not presently working
very well.
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