samsloan writes:
1. Get elementary schools to buy blocks of 100 memberships (at a
discount of course).

2. Send bundles of Chess Life for Kids magazines to the schools for
distribution to their student members.

3. Teach teachers how to run USCF rated tournaments.

4. Make videos and DVDs of our National Elementary Championships and
send them to the schools for promotional purposes and post them on
youtube.com

This is a good plan except for step 1, where I think Sam imagines a
discount that is nowhere near deep enough, and step 2, which attempts
to propagate yet another of USCF's useless publishing ventures.