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Old August 2nd 04, 03:58 AM
Vince Hart
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Default ICB Advertising Rates

Kevin L. Bachler wrote in message ...
Historically, Matt, the ICB has been a highly cost-effective way of getting
tournament information to the most active chessplayers in Illinois. These days
I am no longer certain that is true. This is especially true/a problem since
membership was declining in ICA, and had been for some time - I don't know if it
is currently declining or not. During my tenure as an officer, we recognized
this and started to do some advertising (which I was willing to subsidize) by
doing a one-time mailing of the bulletin to non-members. We suggested this with
me providing some downside protection of the cost, and the ICA Board agreed. I
think some people now refer to this as something where I wasted ICA's money.
Saddest part is, I never knew what the results were, because the treasurer never
compiled requested data, and the overworked membership secretary resigned. Hard
to know how to adjust the plan if you can't get any data.


The tale grows in the telling.

Vince Hart
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