I just signed up for this at www.shopuschess.org. I think it was a
very good move for the USCF to bring this back, as it saves me time
and money, and hopefully generates revenues for the USCF, as well as
saving it the effort of reminding me to renew, etc....

KidDon
____________________________________________
SPECIAL PROMOTIONAL MEMBERSHIP OFFER

"AUTO-RENEW"

FOR NEW, EXPIRED, RENEWING MEMBERS

Effective September 11, 2003, you can join or renew at $44.00 a year,
thereby saving 10% off the Regular Adult Member dues of $49.00 per
year. We will keep your credit card number on file and automatically
renew your US Chess membership approximately one month prior to your
expiration date, so you will not miss an issue of Chess Life.

This special promotional membership was initially offered for a
limited time back in September 1998 and is returning back by popular
demand!

As long as you stay in the "auto-renew" promotional membership program
you will continue to receive 10% off the one-year full adult regular
membership fee.

If you call our hotline number, 1-800-388-5464, or mail to: US Chess,
3054 US Rt. 9W, New Windsor, NY 12553, or fax to 845-561-2437, be sure
to mention, "Auto-Renew" for $44.00. Although we accept, MasterCard,
Visa, American Express, Discover, if you are using a Visa card be sure
to give us your 3-digit V-code which appears on your credit card.

If you would like to utilize the "Auto-Renew" promotional membership
option, from our online store, http://www.shopuschess.org, please do
the following: 1. Click on one-year full adult regular membership for
$49.00; 2. Follow the steps and 3. Upon checkout of the online store
place a note in the "shipping instruction memo box" as follows:
"Auto-Renew" at $44.00", Source Code: 08.

If you are in another membership category, we can offer you the
convenience of automatically renewing your membership (about a month
prior to your expiration date). If you provide us with your credit
card number and expiration date (and 3 digit V-code if Visa) we can
keep this on file. If you should choose this option please note the
phrase "Auto-Renew", Source Code: 65 and include the category of
membership you are in. You are not entitled to a discounted price as
this applies only to the Full Adult Regular membership.

I just signed up for this at www.shopuschess.org. I think it was a
very good move for the USCF to bring this back, as it saves me time
and money, and hopefully generates revenues for the USCF, as well as
saving it the effort of reminding me to renew, etc....

KidDon

Saves us money and in theory increases renewals.

Grant Perks

GrantPerks wrote:


I just signed up for this at www.shopuschess.org. I think it was a
very good move for the USCF to bring this back, as it saves me time
and money, and hopefully generates revenues for the USCF, as well as
saving it the effort of reminding me to renew, etc....

KidDon

Saves us money and in theory increases renewals.

Grant Perks

Want to bet?

Best Regards,

Bruce

Want to bet?

Best Regards,

Bruce

Even if the only people that sign up for the program are people that would have
renewed annually prior to their expiration date, there will be a savings in
expenses.

As I recall, renewal rates for first year adult members is about 30%, renewal
rates for members in auto-renewal are double that rate.

Grant Perks

Accelerating revenue is only good when the $$ is being put to good use and
if it does not result in a big ugly financial hole down the road, when the
$$ would normally be paid. Otherwise it's just a gimmick.

adp


"Don Mihokovich" wrote in message
om...
I just signed up for this at www.shopuschess.org. I think it was a
very good move for the USCF to bring this back, as it saves me time
and money, and hopefully generates revenues for the USCF, as well as
saving it the effort of reminding me to renew, etc....

KidDon
____________________________________________
SPECIAL PROMOTIONAL MEMBERSHIP OFFER

"AUTO-RENEW"

FOR NEW, EXPIRED, RENEWING MEMBERS

Effective September 11, 2003, you can join or renew at $44.00 a year,
thereby saving 10% off the Regular Adult Member dues of $49.00 per
year. We will keep your credit card number on file and automatically
renew your US Chess membership approximately one month prior to your
expiration date, so you will not miss an issue of Chess Life.

This special promotional membership was initially offered for a
limited time back in September 1998 and is returning back by popular
demand!

As long as you stay in the "auto-renew" promotional membership program
you will continue to receive 10% off the one-year full adult regular
membership fee.

If you call our hotline number, 1-800-388-5464, or mail to: US Chess,
3054 US Rt. 9W, New Windsor, NY 12553, or fax to 845-561-2437, be sure
to mention, "Auto-Renew" for $44.00. Although we accept, MasterCard,
Visa, American Express, Discover, if you are using a Visa card be sure
to give us your 3-digit V-code which appears on your credit card.

If you would like to utilize the "Auto-Renew" promotional membership
option, from our online store, http://www.shopuschess.org, please do
the following: 1. Click on one-year full adult regular membership for
$49.00; 2. Follow the steps and 3. Upon checkout of the online store
place a note in the "shipping instruction memo box" as follows:
"Auto-Renew" at $44.00", Source Code: 08.

If you are in another membership category, we can offer you the
convenience of automatically renewing your membership (about a month
prior to your expiration date). If you provide us with your credit
card number and expiration date (and 3 digit V-code if Visa) we can
keep this on file. If you should choose this option please note the
phrase "Auto-Renew", Source Code: 65 and include the category of
membership you are in. You are not entitled to a discounted price as
this applies only to the Full Adult Regular membership.

I don't think we're talking about accelerated revenue here.

Each year's membership still comes in in the year it is due. The
advantage is that USCF spends less in collecting it. It's also likely
that some folks who wouldn't renew if they had to do something active
will renew if they don't have to take any action to make it happen.

TR

"Angelo DePalma" wrote in message ...
Accelerating revenue is only good when the $$ is being put to good use and
if it does not result in a big ugly financial hole down the road, when the
$$ would normally be paid. Otherwise it's just a gimmick.

adp


"Don Mihokovich" wrote in message
om...
I just signed up for this at www.shopuschess.org. I think it was a
very good move for the USCF to bring this back, as it saves me time
and money, and hopefully generates revenues for the USCF, as well as
saving it the effort of reminding me to renew, etc....

KidDon
____________________________________________
SPECIAL PROMOTIONAL MEMBERSHIP OFFER

"AUTO-RENEW"

FOR NEW, EXPIRED, RENEWING MEMBERS

Effective September 11, 2003, you can join or renew at $44.00 a year,
thereby saving 10% off the Regular Adult Member dues of $49.00 per
year. We will keep your credit card number on file and automatically
renew your US Chess membership approximately one month prior to your
expiration date, so you will not miss an issue of Chess Life.

This special promotional membership was initially offered for a
limited time back in September 1998 and is returning back by popular
demand!

As long as you stay in the "auto-renew" promotional membership program
you will continue to receive 10% off the one-year full adult regular
membership fee.

If you call our hotline number, 1-800-388-5464, or mail to: US Chess,
3054 US Rt. 9W, New Windsor, NY 12553, or fax to 845-561-2437, be sure
to mention, "Auto-Renew" for $44.00. Although we accept, MasterCard,
Visa, American Express, Discover, if you are using a Visa card be sure
to give us your 3-digit V-code which appears on your credit card.

If you would like to utilize the "Auto-Renew" promotional membership
option, from our online store, http://www.shopuschess.org, please do
the following: 1. Click on one-year full adult regular membership for
$49.00; 2. Follow the steps and 3. Upon checkout of the online store
place a note in the "shipping instruction memo box" as follows:
"Auto-Renew" at $44.00", Source Code: 08.

If you are in another membership category, we can offer you the
convenience of automatically renewing your membership (about a month
prior to your expiration date). If you provide us with your credit
card number and expiration date (and 3 digit V-code if Visa) we can
keep this on file. If you should choose this option please note the
phrase "Auto-Renew", Source Code: 65 and include the category of
membership you are in. You are not entitled to a discounted price as
this applies only to the Full Adult Regular membership.

In article , GrantPerks says...


As I recall, renewal rates for first year adult members is about 30%, renewal
rates for members in auto-renewal are double that rate.

Grant Perks

May I suggest the following then?

When someone joins or renews (or arguably for any current non-life member) let's
send them a SEPARATE mailing where they can elect to auto-renew by checking a
box, filling in their CC number, and mailing it back. So that it doesn't get
lost in the shuffle, this should be a separate mailing, and the outside should
say something like "An opportunity to enjoy chess at a savings."

Based on the renewal rate above, (and assuming it held up) I would think that if
we get enought adult members into this program, this alone could halt the adult
attrition.

Kevin L. Bachler

In article , GrantPerks says...


May I suggest the following then?

When someone joins or renews (or arguably for any current non-life member)
let's
send them a SEPARATE mailing where they can elect to auto-renew by checking a
box, filling in their CC number, and mailing it back. So that it doesn't get
lost in the shuffle, this should be a separate mailing, and the outside
should
say something like "An opportunity to enjoy chess at a savings."

Based on the renewal rate above, (and assuming it held up) I would think that
if
we get enought adult members into this program, this alone could halt the
adult
attrition.

Kevin L. Bachler


Kevin,

Thanks for the suggestion.

Partly along these lines, the office staff is sending out a letter early this
week offering the auto-renewal program to those members who's memberships have
recently expired.

Office procedures used to include the mailing of a series of five reminder
notices, including a last issue wrap around Chess Life. This was cut to three
mailings without the expensive wrap. Purely for cost savings I suppose.

We are in the process of revisiting the entire program of retaining members.

I would expect that some of the current attrition is due to not having the wrap
and additional mailing. Perhaps when an ED is appointed he will oversee a study
of the effectiveness of the extra and different types of mailings.

Grant Perks

I would agree. I'd also offer a one time extra discount promotion if they come
back in and sign up for auto-renew.

I'm still curious how many of the ones we are losing are players as opposed to
subscribers.

Kevin L. Bachler

"Kevin L. Bachler" wrote in message
...

I'm still curious how many of the ones we are losing are players as
opposed to
subscribers.

42.

StanB

We should also save on sending renewal notices. Just one confirming
invoice if that is the correct term.

TR wrote:

I don't think we're talking about accelerated revenue here.

Each year's membership still comes in in the year it is due. The
advantage is that USCF spends less in collecting it. It's also likely
that some folks who wouldn't renew if they had to do something active
will renew if they don't have to take any action to make it happen.

TR

"Angelo DePalma" wrote in message ...

Accelerating revenue is only good when the $$ is being put to good use and
if it does not result in a big ugly financial hole down the road, when the
$$ would normally be paid. Otherwise it's just a gimmick.

adp


"Don Mihokovich" wrote in message
.com...

I just signed up for this at www.shopuschess.org. I think it was a
very good move for the USCF to bring this back, as it saves me time
and money, and hopefully generates revenues for the USCF, as well as
saving it the effort of reminding me to renew, etc....

KidDon
____________________________________________
SPECIAL PROMOTIONAL MEMBERSHIP OFFER

"AUTO-RENEW"

FOR NEW, EXPIRED, RENEWING MEMBERS

Effective September 11, 2003, you can join or renew at $44.00 a year,
thereby saving 10% off the Regular Adult Member dues of $49.00 per
year. We will keep your credit card number on file and automatically
renew your US Chess membership approximately one month prior to your
expiration date, so you will not miss an issue of Chess Life.

This special promotional membership was initially offered for a
limited time back in September 1998 and is returning back by popular
demand!

As long as you stay in the "auto-renew" promotional membership program
you will continue to receive 10% off the one-year full adult regular
membership fee.

If you call our hotline number, 1-800-388-5464, or mail to: US Chess,
3054 US Rt. 9W, New Windsor, NY 12553, or fax to 845-561-2437, be sure
to mention, "Auto-Renew" for $44.00. Although we accept, MasterCard,
Visa, American Express, Discover, if you are using a Visa card be sure
to give us your 3-digit V-code which appears on your credit card.

If you would like to utilize the "Auto-Renew" promotional membership
option, from our online store, http://www.shopuschess.org, please do
the following: 1. Click on one-year full adult regular membership for
$49.00; 2. Follow the steps and 3. Upon checkout of the online store
place a note in the "shipping instruction memo box" as follows:
"Auto-Renew" at $44.00", Source Code: 08.

If you are in another membership category, we can offer you the
convenience of automatically renewing your membership (about a month
prior to your expiration date). If you provide us with your credit
card number and expiration date (and 3 digit V-code if Visa) we can
keep this on file. If you should choose this option please note the
phrase "Auto-Renew", Source Code: 65 and include the category of
membership you are in. You are not entitled to a discounted price as
this applies only to the Full Adult Regular membership.