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Old October 25th 05, 08:05 AM
Ray Gordon
 
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Default USCF should partner with chess e-book authors

How difficult is this?

The authors can sell through Clickbank, USCF can become a Clickbank
affiliate, market the e-books on their site, and take 50 percent of the sale
from every author.

For example: say Nakamura wrote an e-book and sold it through his site. He
could charge $30 for it. Clickbank would take 7.5 percent plus $1.00,
leaving $26.75 to be split between Nakamura and the USCF. If 1,000 people
buy the book (1 percent of a paid, targeted membership), both USCF and
Nakamura would make $13,375.00 each.

Multiply this by the number of players who could write e-books and find a
way to support their training and you could have an awful lot of money.
They could even sell print-on-demand books for those who don't wish to
purchase the e-book, and charge a slight premium for that.





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Old October 27th 05, 02:32 AM
Angelo DePalma
 
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Default USCF should partner with chess e-book authors

I suggested something like this a couple of times but nobody's interested.
My idea involved having top GMs write a training course, beginner to master,
with USCF as the publisher. The e-angle is just one way to do it. Even
better would be interactive materials in CB format. I hate PDFs.


"Ray Gordon" wrote in message
...
How difficult is this?

The authors can sell through Clickbank, USCF can become a Clickbank
affiliate, market the e-books on their site, and take 50 percent of the
sale from every author.

For example: say Nakamura wrote an e-book and sold it through his site.
He could charge $30 for it. Clickbank would take 7.5 percent plus $1.00,
leaving $26.75 to be split between Nakamura and the USCF. If 1,000
people buy the book (1 percent of a paid, targeted membership), both USCF
and Nakamura would make $13,375.00 each.

Multiply this by the number of players who could write e-books and find a
way to support their training and you could have an awful lot of money.
They could even sell print-on-demand books for those who don't wish to
purchase the e-book, and charge a slight premium for that.







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Old October 27th 05, 04:56 AM
Alan OBrien
 
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Default USCF should partner with chess e-book authors

"Ray Gordon" wrote in message
...
How difficult is this?

The authors can sell through Clickbank, USCF can become a Clickbank
affiliate, market the e-books on their site, and take 50 percent of the
sale from every author.

For example: say Nakamura wrote an e-book and sold it through his site.
He could charge $30 for it.


He could do, but no one would buy it. The most I've ever seen an ebook go
for is $4.


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Old October 27th 05, 12:11 PM
Chess One
 
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Default USCF should partner with chess e-book authors


"Alan OBrien" wrote in message
.uk...
"Ray Gordon" wrote in message
...
How difficult is this?

The authors can sell through Clickbank, USCF can become a Clickbank
affiliate, market the e-books on their site, and take 50 percent of the
sale from every author.

For example: say Nakamura wrote an e-book and sold it through his site.
He could charge $30 for it.


He could do, but no one would buy it. The most I've ever seen an ebook go
for is $4.


That's right. The alternative strategy is to put it up for free, generate a
huge amount of chess traffic, and then sell associated goods. memberships,
etc also at the site - plus of course, advertising from the sponsor of the
course. Virtual or not, the rule for retail is no longer location location
location, but, traffic traffic traffic.

And USCF are looking for sponsors, no? Trouble is their marketing strategies
are still Marshall-Ward.

Phil Innes


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